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The Handbag Dyetonator: Crime-Busting Dye

By Ashley Troutman @MissAshleyTv · On June 8, 2017

By Liz Quirk

Unfortunately in Malaysia, snatch thefts are a rampant threat to women. Victims have been dragged to the ground, injured and in worst cases, killed, all because of a bag.

In order to combat this, a Malaysian sportswear company, Ash Be Nimble, has been in the works of developing a handbag accessory designed to stop thieves red-handed, literally!

The company released what they call The Handbag Dyetonator, the world’s first device that permanently marks snatch thieves and releases a smoke flare after they commit a crime.

This inconspicuous little key chain device clips onto any bag or purse, and allows users to release colored (but harmless) dye and a smoke flare remotely via text message.

Every Dyetonator is linked to a 6-digit detonation code of the user’s choice. Sending the code by SMS to 36663, using any available phone, activates a charge inside the Dyetonator within seconds.

The colored dye and smoke is meant to draw attention to the thief and mark them, making it easier for authorities to identify and apprehend thieves before they get away. If that fails, the device is also enabled with GPS, allowing you to track your bag’s whereabouts.

The culprits of these scenes often take away on motorbikes, and soon blend into the crowd, making them almost impossible to find – something developers at Ash Be Nimble hopes the Dyenator hopes to change.

“The device is just another way to put safety back in the hands of women, and we hope that it will act as a deterrent to snatch thieves,” Hui Mathews, the founder of Ash Be Nimble, said.

Sadly, you’ve got some waiting to do if you want to get your hands on a Handbag Dyenator of your own. The device, which was created in collaboration with advertising agency, Ogilvy, is not yet available to the public. However, you can always try your luck by signing up on the company waiting list!

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Ashley Troutman

With a pulse on emerging technology, Ashley is the on-camera host and writer for all of Techfresca's product reviews. She has been honing her skills as a multimedia content creator for the last decade, including working in live television for a top 10 market station.

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