GoPro has selected nine organizations and one travel blogger to the the first to receive the camera company’s spherical camera. This pilot program shows that GoPro expects the Fusion to be mainly used by professional content creators, photographers, and brands instead of parents at waterparks recording the fun their kids are having – which is probably for the best.
According to Matt Burns, senior editor at TechCrunch, GoPro claims the Fusion should hit the public market by the end of 2017, however, the price is still unknown.
The Fusion stands apart from the rest of the GoPro product line by capturing spherical content, that’s an entire 360 degree view! The sales pitch is editors can then select the most fascinating views the camera caught using just one source. Traditionally, multiple cameras would have to be aimed at each direction in order to get a full 360 view, but with the Fusion, it captures everything with just a press of a button.
GoPro’s success came early by getting their cameras into the hands of people who capture compelling content, like extreme athletes or adrenaline junkies. This is the company’s aim for the Fusion too. Instead of releasing the camera with flashy marketing techniques, GoPro is going to let these partners promote the Fusion camera.
The company says more than 20,000 applications were submitted for testing the Fusion. Right now, only ten are going to get a Fusion camera to use but GoPro says they will select more partners over the course of the summer. This list includes: Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D, Inc., Rapid VR, RYOT, and travel vlogger (video blogger) Louis Cole.
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