Who isn’t a superhero fan these days? With Captain America and Deadpool raking in ridiculous amounts during opening weekends last year, Marvel has found itself in a bit of a sweet spot in terms of blockbuster cinema. It only makes sense then, that they’d consider directing some of their attention to the video game market, right?
As of today, the superhero behemoth has teamed up with Square Enix for a multi-game and multi-year creative partnership. The series begins with, who else but the Avengers. The game is being developed by Crystal Dynamics, the creators of the acclaimed Tomb Raider series, and Eidos-Montreal, home of the equally successful Deus-Ex series.
“By partnering with Crystal Dynamics and Eidos-Montréal, we are now working with two of the industry’s most talented and respected game development studios to bring Marvel stories to life in ways our fans have never experienced,” said Jay Ong, Senior Vice President, Games & Innovation, Marvel Entertainment. “The Avengers project is a perfect example of how Marvel is making games a key part of the landscape for Marvel storytelling, alongside comics, television and film. We can only do this by matching our greatest Super Heroes with the world’s top developers, such as the creative minds at Square Enix.”
“Marvel’s diverse, innovative universe has created millions of longtime fans, including all of us,” said Phil Rogers, CEO, Square Enix Americas and Europe. “It’s exciting to bring together Square Enix’s award-winning development studios with Marvel’s extraordinary storytellers to establish a new entertainment powerhouse. This collaboration of passion and talent will craft epic, imaginative experiences allowing gamers to live out their Super Hero dreams like never before.”
For a company that started off my 10 cent comic books nearly a century ago, they’ve sure come along way.