This one’s for all the single ladies. If you’re like me, you’re not a fan of online dating. At first glance, it seems impersonal and a bit scary, right? Well Icebrkr is a new startup that’s taking aim at the bad reputation online dating has and looking to make a mark on this industry that’s raking in about $3 billion dollars per year in the US.
Kevin Murray and Mark Brehaut launched Icebrkr, which offers online daters their own personal dating coach. Via text, I worked with Murray, who provided feedback on three of the photos I could potentially use for an online dating profile. He was completely honest and told me what he liked about my photos and what he wasn’t really into.
When it came to my first photo, he said, “Positive energy, smiling in good lighting look directly at the camera from the waist up or higher. Perfect first photo.”
For my second photo, he gave me some positive feedback but also mentioned that he didn’t like that it was in black and white.
“Stay away from any and all filters,” he told me.
After we went over my photos, we talked about the written portion of my potential online dating profile.
“The key goal is to add specifics and avoid clichés,” he said.
And Icebrkr goes beyond advice; they have an actual dating app that will use artificial intelligence and a special mascot named Hootie to help you find Mr. or Mrs. Right. They’ve just started development and predict that it will take about 3 to 4 months in beta before it’s ready.
I got the chance to meet Murray in person and talk to him a bit about Icebrkr. Check it out here.